Squeezing the max
out of every ad dollar
11 years in marketing, 5 in performance. I build digital strategies, launch and scale ads on Google, Meta, TikTok, Snapchat, Apple and X, and set up analytics that make it into the boardroom report.
Allocate the budget yourself — drag the sliders
Total: 100%Live campaign performance feed
real-time simulationSystem log
simulationCampaign status
simulationWhat worked in practice
Real projects from experience. Numbers are placeholders — fill in your own before publishing.
Scaling performance advertising to a $1M budget
Full platform stack (TikTok, Snapchat, Google, DV360, Meta, Apple, X) on a growing budget, Adjust integration for end-to-end attribution.
// fill in real numbers and timeframeSales funnels for fintech products
Uzum Market, Uzum Bank, Uzum Nasiya, Kapitalbank — campaigns on Google Ads, Yandex.Direct, Meta Ads, Appnext.
// fill in real numbers and timeframeTeam and end-to-end analytics from scratch
Built a team from scratch (social, paid social, SEO, PPC, design, copy), rolled out reporting for senior management.
// fill in real numbers and timeframeA/B test in real time
This is what data-driven decisions look like instead of guesswork. Run the simulation — two creatives compete for conversions.
Variant A
Variant B
How I can help
From zero to scale — I take on the whole digital function or cover a specific piece of it.
Digital strategy from scratch
- Market and competitor audit
- Positioning and sales funnel
- KPIs and quarterly/annual budget
Full-cycle performance advertising
- Google, Meta, TikTok, Snapchat, Apple, X
- Setup, launch, scaling
- A/B tests for creatives and hypotheses
End-to-end analytics and BI
- Google Analytics, Yandex.Metrica, Adjust
- Pixel and goal setup
- Dashboards built on numbers, not gut feel
Building a marketing team
- Hiring social, PPC, SEO, email, design
- Training and setting up processes
- Quality and results control
Campaign audit and optimization
- Review of current ad accounts
- Finding growth opportunities
- Lowering CPL/CAC, raising ROMI
AI in marketing workflows
- AI-generated ad creatives
- Data analysis and forecasting
- Automating routine tasks
Career path
Head of Digital Marketing
Strategy, KPIs and budgets for the digital function; built a team from scratch (social, paid social, SEO, PPC, design, copy); end-to-end analytics and reporting for senior management.
Senior Digital Marketing Manager
Media budgets up to $1M; full platform stack (TikTok, Snapchat, Google, DV360, Meta, Apple, X); introduced AI into creatives and analytics; Adjust integration.
Digital Marketing Manager
Uzum Market, Uzum Bank, Uzum Nasiya, Kapitalbank projects — sales funnels, campaigns on Google Ads, Yandex.Direct, Meta Ads, Appnext.
Marketing Manager & PR
Marketing strategy and PR in telecom: pricing plans, brand, online reputation, SEO and paid search.
Marketing Manager
Customer acquisition and retention, promotions, referral programs, local events and sponsorships.
Platforms I work with
Verified expertise across platforms
AI-Powered Performance Ads Certification
Display & Video 360 Certification Exam
Google Analytics Certification
Display & Video 360 Certification Exam (repeat)
Mobile App Campaign Badge
App Marketing Proficiency — Apple Search Ads
Snapchat Ads Certification
Google Ads Apps Certification
Data isn't a checkbox report — it's a growth tool
I work with the full stack of ad platforms and run projects from goal-setting to a $1M budget. I specialize in ROI-driven strategies, campaign scaling, and building sales funnels that can be explained with numbers, not gut feel.
I build digital teams from scratch and set up end-to-end analytics so every decision — from creative to budget — is grounded in data.
- Cross-platform media buyingGoogle, Meta, TikTok, Snapchat, Apple, X — all under one roof.
- Analytics & A/B testingFrom hypothesis to a statistically significant result.
- End-to-end funnelsFrom click to LTV — no blind spots in analytics.
- Fast adaptationReading the data and pivoting campaigns quickly when needed.
Strengths by area
How I work
Call & brief
We discuss the task, goals, budget and timeline — 20-30 minutes to see if we're a good fit.
Audit & strategy
I review current campaigns and analytics and prepare a plan: channels, KPIs, budget by phase.
Launch
Campaign and tracking setup, creative sign-off, kickoff with clear checkpoints.
Reporting & growth
Regular reports for leadership, data-driven optimization, scaling what's working.
Estimate your budget
A rough estimate of reach and leads based on average market benchmarks. Real numbers depend on niche, geo and creatives.
This is an illustrative estimate based on average industry benchmarks. It accounts for market saturation: as budget grows, auction costs rise and the audience widens and gets diluted — CPC, CPL, CPI and CAC increase non-linearly. Not a guarantee of results — exact numbers come after an audit of your niche and current campaigns.
How much you pay to manage your ads
Example calculator: comparing a typical agency fee against direct hiring for the same budget.
This example is illustrative: agency fees and direct-hire rates vary widely by market. Real terms are discussed individually.
Frequently asked questions
Do you work remotely or only on-site?
What budget sizes do you work with?
Do you take on one-off projects, not just full-time?
What languages can we discuss the project in?
Are you open to relocation or travel?
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Let's discuss your project?
Open to Head of Digital / Performance Director roles, as well as consulting and project work. Open to relocation and travel.
